The Beginners Guide to Startup PR


  • Foundation Research Perfecting the Pitch
  • Defining PR in 2014
  • Public Relations vs. Human Relations
  • Making Friends, Not Contacts !
  •  Defining Success
  • Choosing the right journalists
  • Understanding the media
  • Niche vs. Broad outlets
  • Putting together a press kit
  • Positioning statements
  • Making things personal
  • What’s in it for them?
  • Keeping it concise
  • Newsjacking 101 Media Outreach Measuring Success Best Practices
  • Sending your pitch
  • Timing is everything
  • The follow-up process
  • Accepting ‘no’ and moving on
  • When to guest blog instead 
  • Setting up analytics tools
  • Media doesn’t guarantee success
  • Knowing when to say ‘no’
  • Brainstorming creative new ideas
  • Media Monitoring
  • Tools of the Trade 




#startups, #startuppr, #pr
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August 13, 2015 at 5:40 PM delete

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August 13, 2015 at 5:41 PM delete

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