Nescafe Greece managed to make something no one really cares about - a new jar design - into something quite interesting using Facebook. They filled up a big transparent box full of beans and removed a bean for every fan.
I must admit, I've seen similar things before and I'm quite surprised people got involved as I'm not sure I would have had the patience just to see a new coffee jar. But it worked and it shows how Facebook can be used to make really dull things more interesting.
Sign up here with your email