Social media has captured the attention and awe of the marketing world with the promise of increased customer engagement and lower marketing costs. Yet behind the buzz lies the question of how to measure its success. With no standard means of measurement, it is difficult to decipher the value of different platforms and determine the true ROI of social media marketing. To make sense of the situation, MDG Advertising created an eye-opening video based on the findings and figures from its recently-developed infographic. Watch as we feature the facts, factors, methods and metrics that marketers need to know to understand the real return of social media.
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