5 rules for starting your PR career

1. Raise your hand. Demonstrate an active interest in the business. As new business opportunities arise, extend yourself to help a team or participate in an internal project. Yes, this may mean extra hours above and beyond existing account work, but it can be very rewarding and give you extra experience. Also, be open to time in another market either in your own country or abroad. The world is more global today than when I started and it is only going to become more so.

2. Be curious. Be a “student” of the media. I have always read up to three newspapers (New York Times, Wall Street Journal, Financial Times) each morning, consumed an hour of NPR, and have only missed one episode of “60 Minutes” when there was a national emergency (and programming was pre-empted). Naturally, in recent years I’ve expanded my consumption to blogs (Huffington Post,Politico, and The Daily Beast) along with industry newsletters (PRWeek and The Holmes Report).

3. Step out of your comfort zone. If an account is presented that doesn’t seem to immediately match your skill set, go for it. My first account was for an Israeli computer graphics company that had just listed on Nasdaq. I knew nothing about computer graphic, admittedly little about Israel, and zilch about how Nasdaq was different from the NYSE. I was, after all, an English literature major. Yet that account was a critical learning experience for me.

4. Remember: managers aren’t mind readers. Speak up about your goals, ask for advice, and understand you won’t be handed everything you want but optimally, over time, you’ll get the counsel you need. Careers take time to build.

5. Take notes. Dan Edelman taught me the importance of taking notes at meetings. Not only does it demonstrate active engagement during the meeting itself, but also it ensures that follow-up activities don’t deviate from what was actually discussed. I recently found a “Dan-o-gram” (one of Dan’s famous memos) from a 2001 meeting with Ernest Gallo. Ernest was 96 and Dan was 81, and they had known one another over the years from when Dan oversaw the California Wines account. Following our meeting, Dan sent an extraordinarily detailed memo that captured the conversation and then led to a variety of strategies and ideas for consideration. A reinforcing lesson of the power of notes.

Using these rules won’t just enable you to start your career right, they are critical to sustaining and maintaining your career’s path in a changing world.

Matthew Harrington is the global chief operating officer at Edelman. This story first appeared on Edelman.com.
Previous
Next Post »

2 comments

Write comments
July 29, 2015 at 12:22 PM delete

This post is very useful for us. Because we have a lot of
tips and tricks from this post. Thank you for this amazing post share. I many
tips about bd jobs as well. If you want to know more about a career sites, please visit our website.

www.bd-career.com

Reply
avatar

Labels

Social Media Advertising ideas PR Career AD videos PR tips Social Networks Vacancy Infographics Print AD twitter Outdoo ADs PR Jobs managing reputation Corporate Design Facebook International Social Networks PR Definitions PR Quotes PR events PR plan Social AD Social Networking Virtual public relations bank pr branding commercial design inspiration e-reputation social media crisis video ADS of the World newsletter Announcement Article Auto Industry Blogging CSR Communication Skills Marketing Survey PR books Product Placement Publicists Smart PR billboards presentation roi Baku PR Experience Business Networks Celebrity Suicide Council of Public Relations Firms Crisis PR Crisis Plan David Ogilvy Ecuador Election Kosta Petrov League of American Communications Professionals Measureable Mobile Networks Newspaper advertising P World PR News Webinar PR academia PR activity PR community PR cookie PR education PR industry PR nightmares PR practice PR secrets Patrick Jephson Pre-Teen Press Releases Princess Diana Protect Your Clients Public Relations Society of America Rafael Correa Research Specific Tactics and Timing Teen and Young Adult Networks The Future of Advertising The crisis The world's best PR experts Video Networks WOMM Why use PR Writing tips adolf hitler adwards baku2015 barack obama biomen building your personal brand cheap domain name cheap website credit card hitler illustrate inspiration m.a.r.k.a personal PR plan playstation ad political pr pr lessons press release services private secretary ready website response strategy response time risk small boutique PR sponsorship trade magazine