Monday, February 28, 2011
Friday, February 11, 2011
|A modern update of 1992's Single White Female, psychological thriller The Roommate emerged as the cinematic victor of Super Bowl weekend. The film, #1 in North America with $15.6 million at the North American box office, is packed with brands — but very few stand out. |
But this being a Sony Pictures production, it does not lack Sony products. And in the end, the most interesting plot twist of The Roommate is the ironic anti-Facebook Facebook-like site created for the film.
Co-starring Leighton Meester and Minka Kelly as the main characters, The Roommate's protagonist is an innocent young thing from Iowa come to the big city of Los Angeles to make it in the fashion world.
This focus on fashion provides numerous opportunities to name-drop designers Vera Wang, Marc Jacobs and, especially, Yves Saint Laurent.
Thursday, February 10, 2011
The faster you create an ad... the more chances you got that it was done before! Speed kills good ideas too. Take your time and look if someone had the same idea in the past.
Wednesday, February 9, 2011
Google is a company that continues to practice smart PR. Here is another example. It is offering a $20,000 reward to anyone who can hack into its Chrome browser.
The idea, of course, is to tout the safety of its browser at the same time that it tests for vulnerabilities. So Google gains in two ways. If vulnerabilities are found, Google can eliminate them quickly. If not, Google can tout the safety of its software.
In the end, consumers win either way, and Google harvests a large share of good publicity.