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Facebook Factbook

The Hierarchy Of Digital Distractions

Google vs. Apple

The Science Of Word Of Mouth

This infographic for the first of the Smash Summit Series meetings, held in San Francisco on May 12. It deals with the science of word of mouth marketing:

Going Local

This infographic, created for GigaOM, takes a look at the rise of geographic and location-based technology. But who will use this technology  most efficiently? Will it be one of the underdogs or, will it be Facebook? Only time will tell.

Public Relations Specialist Top Job in 2011

Best Careers 2011: Public Relations Specialist 

As one of the 50 Best Careers of 2011, this should have strong growth over the next decade

Source: US News and World Reports The secret is no longer: PR is a great career. Mix PR with social media and you get a stellar career? Maybe that’s the reason I get at least a request a week from people wanting to know how to get into the PR and social media business. Most of the time, they have no experience in either, but they’re intrigued by both. And, that’s okay. Would you like to know what I say to them? Read this post on how I got started in social media marketing and PR.  

Audi Auattro: Mountain range

 

A special print for Audi quattro® made of a creased paper. This advert has been published on winter sports magazines and on any other magazine related to snow activities.
Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Alessandro Campani
Copywriter: Alessandro Mian

Public Relations, a Career for the Future

According to the US Labor Department, employment of PR specialists between 2008 and 2018 is expected to increase by more than 66,000 jobs, or 24 percent. 

The PR profession is also one of the top 50 to consider, according to USNews Money’s Best Careers 2011, along with accountant, actuary, financial adviser, financial analyst, logistician, meeting planner, sales manager, training specialist, commercial pilot, curator, film and video editor, gaming manager, heating, air conditioning and refrigeration technician, interpreter/translator, multimedia artist, technical writer, athletic trainer, dental hygienist, lab technician, massage therapist, occupational therapist, optometrist, physician assistant, physical therapist, physical therapist assistant, radiologic technologist, registered nurse, school psychologist, veterinarian, clergy, court reporter, education administrator, emergency management specialist, firefighter, marriage and family therapist, mediator, medical and public health social worker, special-education teacher, urban planner, biomedical engineer, civil engineer, computer software engineer, computer support specialist, computer systems analyst, environmental engineering technician, environmental science technician, hydrologist, meteorologist, and network architect.

Three-quarters of marketing chiefs say in-house PR should not handle social media

Marketing directors do not rate the role of PR in managing social media, with less than one-third thinking the PR department should oversee social media in their business, according to new research.

 The survey of 250 marketing directors and heads of marketing by Wildfire PR even found that one in five marketing chiefs believe the IT department should have control of a firm’s blogging and tweeting.

Some PROs expressed shock at Wildfire’s findings.