3 Branding Tips

3 Branding Tips
	Creativity is king. In order to stand out in a sea of content, you need to do something different and original. If you copy others or regurgitate blog posts, you won't get any traction in this cluttered world. Almost everything has been written about how to use social media tools or how to make money online. Be distinct or be extinct!
	Brand by association. When no one knows who you are, you can build your brand by associating it with brand name's. For instance, you can partner with a well-known author in your field and work on a project together. By doing this, you will gain a greater audience and more credibility.
	Surround yourself with the right people. Jim Rohn says that "you're the average of the five people you spend the most time with." By meeting people with similar ambitions and passions, you will become more motivated in the work that you do.

Mastering Flip Video to Power up Your PR

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Mastering Flip Video to Power up Your PR

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Join us on Nov. 18 for this information-packed training Webinar, and we'll show you how to put the Flip camera to work today and align yourself with audiences’ content expectations and the objectives of your communications initiatives.

September 2010 AD winners

Hello Folks!

We have exciting news. AdsoftheWorld in association with Miami Ad School and Mediabistro has launched Mediabistro Creative Pro, a new online training program for advertising and design professionals. The program teaches strategy and execution through video tutorials, portfolio critiques, and live webcasts.

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• Director of Communications - The Maryland Hospital Association
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• Public Relations Specialist - The Venetian

5 Tips for Creating Successful Marketing/Business & Public Relations Plans

 

When it comes time for you to create your own marketing, business, and public relations plans, there are a few things you can take to heart. Whether you're just starting out, or just now getting around to creating these resources, these plans will be the blueprints for your future success.

5 Tips for Creating Successful Marketing/Business & Public Relations Plans:

1. Be Smart. Though all three plans will have a different "formal" structure to them, they should all encompass similar items, and be created in a similar fashion: an educated, researched, and thoughtful one. When you create your plan, do so with care. This is for you, and your success, so don't see it as a chore. Much like driving to an unknown location, a map (your plan) can be helpful in finding and directing you to your desired destination, whatever it may be. This process will, of course, also help you to establish if your desired destination is completely unattainable and far-fetched, but don't be afraid to be ambitious.

Best dental ambient even seen

implant insurance advertisement idea.

Public Relations, Marketing, & Customer Service

 

Public relations is becoming a catch-all term. In talking with customer service/loyalty experts over this past week, I've learned that what I advocate for people to do in PR, they advocate for their clients to do in the customer service activities. It's also what I've heard marketing professionals tell their clients to do, and there are countless books and posts on why marketing and PR are more and more related today than they've ever been.

HOW TO: Advertise Inside Social Games on Facebook

Alex Rampell is founder and CEO of TrialPay, the leading provider of transactional advertising technology that uses the efficiencies of the web to pair online shoppers with ideal offers at every stage of the purchase process.

With Advertising Week upon us, many marketers at the NYC conference will be examining the new ways they can reach customers on Facebook (). While Facebook is now the largest display advertising site on the Internet (), there are many other ways besides display ads for companies to reach consumers on the network. One of the most effective new ways to advertise is inside social games.

According to a recent report by Nielsen, online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10% of time spent online. Games also represent a huge audience for advertisers, as more than 56 million Americans play social games on a regular basis.

Social games provide some unique opportunities for advertisers, as gameplay generally involves virtual goods — things players want, but often don’t want to pay for. Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example). Advertisers can also use in-game ads to get in front of consumers before there is purchase intent. While a consumer might not have been planning to shop at the Gap when she logged into Sorority Life, she might make a purchase when she’s offered free virtual currency.

In-game marketing works well for a wide range of advertisers; from a consumer perspective, this is what various promotions look like:

World Famous PR song - Electric Company

World Famous PR song - Electric Company

Don’t Drive Sleepy! ad.

Don’t Drive Sleepy project by ThaiHealth Promotion Foundation