Guide to Best Practices in PR Measurement

With topics ranging from how to measure internal PR and corporate reputation to how to use social media tools like Twitter to measure ROI, this guidebook presents a rich and comprehensive 360-degree view of the complex issue of results measurement.

Guidebook Chapters include:

  • Reputation Management
  • Media Relations
  • Stakeholder Communications and Internal PR
  • Social Media Metrics
  • Proving PR's Worth
  • Case Studies
  • Sales & Marketing
  • Complete Glossary
Finding the right measurement tools for your objective, be it launching a new product or repositioning your brand in the marketplace, depends on what's right for your client or company. Offering a wealth of insights, our guidebook can steer you toward making the right choice.

We hope you learn from these executives' lessons and find inspiration in their hard-won battles on the measurement front. Go forth and measure! Order your copy online or call 888-707-5814!
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