Dangerous Error

Rolls-Royce is in the middle of another quandary.  Why are its engines on the largest commercial plane in service suddenly prone to failure?  As the article points out, it is not the first time Rolls-Royce has been in this position, but there is little time for the company to find the problem before it loses credibility with its air carrier customers, regulators and the nervous public.  It does little good to appeal to experience in handling past defects.  The focus is on handling the present errors now.  No one wants another engine to explode.  This is a life-threatening reputation problem for the company and increased communications and transparency won't help much.  Finding the hardware error will. 
Next Post »


Social Media Advertising ideas PR Career AD videos PR tips Social Networks Vacancy Infographics Print AD twitter Article Facebook Outdoo ADs PR Jobs managing reputation Blogging Corporate Design International Social Networks PR Definitions PR Quotes PR events PR plan Social AD Social Networking Virtual public relations bank pr branding commercial design inspiration e-reputation social media crisis video ADS of the World newsletter Announcement Auto Industry CSR Communication Skills Marketing Survey PR books Product Placement Publicists Smart PR billboards presentation roi Baku PR Experience Business Networks Celebrity Suicide Council of Public Relations Firms Crisis PR Crisis Plan David Ogilvy Ecuador Election Kosta Petrov League of American Communications Professionals Measureable Mobile Networks Newspaper advertising P World PR News Webinar PR academia PR activity PR community PR cookie PR education PR industry PR nightmares PR practice PR secrets Patrick Jephson Pre-Teen Press Releases Princess Diana Protect Your Clients Public Relations Society of America Rafael Correa Research Specific Tactics and Timing Teen and Young Adult Networks The Future of Advertising The crisis The world's best PR experts Video Networks WOMM Why use PR Writing tips adolf hitler adwards baku2015 barack obama biomen building your personal brand cheap domain name cheap website credit card hitler illustrate inspiration m.a.r.k.a personal PR plan playstation ad political pr pr lessons press release services private secretary ready website response strategy response time risk small boutique PR sponsorship trade magazine