Forrester highlights five companies as clear leaders in interactive, interestingly both Sapient and Razorfish are in the top five, both have multiple blogs, and both have a mix of WordPress and Movable Type technologies.
Razorfish mixes up personal and corporate blogs, while Sapient has personal blogs.
Also in the top five are IBM and IMC2. IBM uses Lotus Connections Platform, IMC2, Rosetta, R/GA and Arc Worldwide do not appear to have a blog.
My conclusion is that if you are going to provide a blog for a client, and are competing with the leading interactive agencies in the U.S. and Global, you should consider using WordPress.
|Top Agency||Example Blog||Blogging System|
|Razorfish||8 corporate blogs, including Scatter/Gather||7 WordPress blogs & 1 Movable Type Pro|
|LBi||The Latest||Lotus Connections Platform|
|IBM Interactive||Think! + Feel||WordPress|
|iCrossing||Great Finds||WordPress 2.8.4|
|OgilvyInteractive||Ogilvy Blog||WordPress 3.0|
|Resource Interactive||Emerging Media||WordPress 2.8.6|
|Critical Mass||Experience Matters||WordPress 3.0.1|
|Arc Worldwide||No blog!|
|VML||Gate One||WordPress 3.0.1|
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