“Kill Your Monsters“, an advertising campaign for the Latvian Art Directors Club ADWARDS 2013, illustrating the fears of all creatives, designers and advertising agencies: a lack of budget, tight deadlines, the fear of the blank page, the “Can you make the logo bigger” and other…
Monday, April 22, 2013
Wednesday, March 6, 2013
Posterous' decision to shut down following its 2012 acquisition by Twitter is very nearly a textbook example. The 4-year-old firm will close its Posterous Spaces service on April 30th to shift all of its attention to Twitter, giving customers just over two months to back up their content.
Wednesday, February 6, 2013
Located in Vancouver, British Columbia, Canada, Science World is a not-for-profit organization/facility dedicated spreading the awe and wonder of science for kids and adults alike. In collaboration with their long-term advertising agency partners Rethink, Science World are well known in Canada for their award-winning outdoor and ambient media campaigns. From billboards and bus shelters to guerilla ad placements, Science World campaigns are popular in Vancouver for their quirky facts and unique presentation.
Tuesday, January 29, 2013
Head of Marketing Communications
Higher Education in Economics/Management/Marketing; Master degree will be an advantage;
3-5 years of managerial experience in B2C Marketing in big companies from Telecom, FMCG or Financial Sectors;
Fundamental knowledge of marketing, advertisement and sociologic academic disciplines;
Knowledge of methodology of strategic and operational marketing planning;
Knowledge of methodology of economic and communication effectiveness evaluation of marketing activities;
Good understanding of local nuances in communication and advertisement;
Proficiency in MS Office applications (Outlook, Word, Power Point, Excel);
Local marketing experience is a must; international experience will be an advantage;
Fluent Azeri, English and Russian;
Ability to work until late hours and on weekends when necessary;
Wednesday, January 23, 2013
Nescafe Greece managed to make something no one really cares about - a new jar design - into something quite interesting using Facebook. They filled up a big transparent box full of beans and removed a bean for every fan.
Tuesday, January 1, 2013
That makes it the most expensive set of billboards in the entire world.
It's relatively cheap, too. A spot in the Super Bowl costs up to $3.8 million, and that only lasts 30 seconds.
Times Square signs don't just get eyeballs from tourist traffic in the square itself. They also make tons of incidental appearances on TV shows.
Friday, December 21, 2012
Tuesday, December 18, 2012
Friday, November 23, 2012
- Know your company's or client's current situation. This is essential to knowing where the company now stands, where the company is able to go, what the company's market/industry looks like, and what direction the company is headed. This helps to put things in perspective.
- Know your resources. This can be a part of the first step, as it is a part of the situational analysis needed to understand where your company or client currently stands. This can help you better build your tactics and strategies while considering the budget, time, and other resource limitations the company or client may have.
- Know your objectives and goals. Also essential to the PR plan having success, you must know where the company hopes to go. Like driving with no directions, a PR plan with no goals or objectives is an aimless action with no knowledge of what could come, or even what results are desired. Be sure that the PR plan's objectives are in line with the rest of the company's overall objectives, and ensure that they are clear to all involved.